Our Wholesale Brands
Wilier Triestina is a legendary Italian bicycle maker specialising in high-performance road, gravel and triathlon bikes. The company was founded in Bassano del Grappa in 1906 and has over a century of racing heritage.
Wilier’s frames combine Italian craftsmanship with cutting-edge carbon technology, making them race-proven (used by WorldTour teams and champions) and highly appealing to discerning cyclists.
This premium legacy and continuous innovation make Wilier bikes a coveted brand for retailers and buyers seeking top-tier performance.
FiftyOne Bikes (Dublin, Ireland) produces custom, hand-built carbon road bikes and factory-built gravel bikes.
Founded in 2016 by former pro racer Aidan Duff, FiftyOne has quickly built a reputation for personalised high-performance frames.
The brand’s focus on adjustable geometry and bespoke fit (each bike is tailored to the rider) delivers exceptional comfort and speed.
These customer-focused, race-ready bikes set FiftyOne apart as an innovative, up-and-coming brand that appeals to cyclists and retailers looking for distinctive, performance-driven products.
Pinarello is a legendary Italian bike manufacturer founded in Treviso in 1953 by pro-cyclist Giovanni “Nani” Pinarello.
The brand has become synonymous with Grand Tour success, its bikes have powered riders to 16 Tour de France wins thanks to decades of aerodynamic innovation, race-proven Dogma models and Italian craftsmanship.
With top-tier performance, racing pedigree and continuous technical advancement, Pinarello is among the most aspirational and respected names in cycling.
Giordana is a family-owned Italian cycling apparel company that has been crafting high-quality jerseys, bibs and gear since 1979.
Made in Italy with a passion for cycling, Giordana’s designs combine stylish flair with performance fabrics and innovation. The brand’s clothing is worn by amateurs and pros alike – over the years Giordana has sponsored national teams, WorldTour squads, world champions and Olympic medalists.
With over four decades of Italian heritage and proven race pedigree, Giordana gear is valued by retailers and riders for its quality, fit and fashion-forward performance.
Nimbl is a premium Italian cycling shoe brand founded in 2020 by Francesco Sergio, a former Cervélo executive.
Despite its youth, Nimbl has already gained global attention through its innovative carbon-monocoque shoe designs and a partnership with Team Jumbo-Visma. In fact, within three years Nimbl shoes were ridden to victories in the 2023 Giro d’Italia and Tour de France.
Nimbl’s ultra-light, stiff shoes (often customised for triathlon and road use) deliver top power transfer and comfort, making it a cutting-edge brand to stock for retailers targeting elite and enthusiast cyclists.
Miche is a historic Italian manufacturer of high-quality bicycle components with over a century of heritage.
The company dates back to 1919 in Veneto, Italy and today makes precision components such as cranksets, hubs, wheels, saddles and more. Miche’s philosophy is “Italian craftsmanship and innovation”, its parts are engineered and tested rigorously in Italy before shipping worldwide.
This long history and commitment to quality mean Miche components offer proven durability and performance, making them a reliable and attractive brand for both racers and everyday riders.
Vredestein is a Dutch tyre company (part of Apollo Tyres) with a 100+ year history.
Established in the Netherlands in 1908, it is known for European-designed car and bicycle tyres manufactured to high standards. Vredestein’s bike tyres (urban, road and touring models) feature Dutch engineering: sleek tread designs, excellent grip and durability. The company proudly maintains manufacturing in Europe (over a century in Enschede, Netherlands).
With its blend of heritage, continental design expertise and stringent testing, Vredestein tyres are a premium choice that retailers can confidently offer to riders seeking reliability and style.
Santic is a Chinese cycling apparel and accessories brand founded in 2005. It operates as a large integrated manufacturer (R&D through production), quickly delivering a wide range of cycling equipment including jerseys, shorts, jackets and shoes.
Santic emphasises performance and innovation (with in-house fabrics like R-Feel and UV Shield) and has built credibility by partnering with professional teams. Notably, Santic was the first mainland Chinese brand to outfit riders at the Tour de France (2018, 2019, 2021), showing its technical capabilities.
This blend of competitive credentials and value-driven quality makes Santic a strong apparel line for retailers serving all levels of cyclists.
TreeFrog Racks offers an innovative line of vacuum-mounted roof racks for bikes, boards, skis and more. Instead of permanent bars, TreeFrog’s rack systems use lightweight suction cups, so they’re lightweight, fast and easy to install and remove, yet extremely secure.
Founded on a passion for adventure, TreeFrog’s portable racks attach to nearly any vehicle in seconds and can be stowed compactly when not in use. This unique, aerodynamic design (quiet at speed and saving vehicle fuel/range) appeals to outdoor enthusiasts and makes TreeFrog a standout product line for retailers catering to the adventure market.
ERE Research is a Swiss-inspired high-end cycling component brand created by veteran industry designers. Although relatively new, it draws on decades of experience (the founders developed parts for brands like Pinarello, SRAM, Shimano, and more).
ERE focuses on technical innovations across wheels, tyres, saddles, bar tape and accessories, emphasising design, quality and value. By offering performance-oriented products (for example, carbon wheelsets and high-tech tyres) at competitive prices, ERE Research quickly appeals to specialist shops and riders looking for cutting-edge, pro-level equipment.
ONE-K is a German company producing ultra-light carbon wheelsets. Its wheels use patented “fiber spokes” (up to 60% lighter than steel) to achieve record-breaking low weights.
Originating as a spin-off of Germany’s Leibniz-Institute for Composite Materials, ONE-K has engineered wheelsets under 950 grams. These hand-built wheels deliver exceptional climbing acceleration and comfort (their fiber spokes absorb road shock) without sacrificing strength.
With extensive testing and a crash replacement guarantee, ONE-K’s innovative, handcrafted wheels represent German engineering at the forefront of lightweight performance.
Ceepo is a Japanese brand dedicated to triathlon and high-speed aero designed bikes. Founded in 2003 by Nobuyuki “Joe” Tanaka in Aichi, Japan, it began by hand-building ultra-aerodynamic triathlon bikes to gain speed.
Ceepo frames (now also offered for aero road and gravel) feature aggressive, aero-optimised geometry and advanced carbon layups. The brand’s obsessive focus on speed – born from Joe’s own racing experience – means Ceepo bikes are rigorously refined for performance.
This expertise in triathlon-specific design has earned Ceepo a loyal following among time-trialists and triathletes, making its bikes a specialist yet coveted line for retailers targeting performance customers.